191 Unlimited was founded in 2002 with $191 and a dream. Long time best friends Parth Sharma and Girish Karnani took $191 to the casino and turned it into enough money to launch their first 191 Unlimited collection. The two college grads then loaded the samples into their car and went on a 2 month trek from NY to LA and back, stopping in as many cities as possible to show their line to specialty stores.
The founders had 4 original principles by which they wanted each shirt to be made: 1) Awesome Fit, 2) Extreme Comfort, 3) Innovative Detailing, and 4) Affordability. 191 Unlimited still employs these 4 core principles in the making of all of its products.
Co-Ceo: Girish is the man that can funnel a beer faster than anyone else on the planet (challengers welcome). He applies that talent toward his daily roles at ONE90ONE which include production and design. Girish likes to spend his spare time reading, golfing, and day drinking with his friends. He dislikes traffic and people who talk during movies. Girish has one tattoo but is working on getting his second.
Co-Ceo: Parth is the only guy in the office that will openly admit to loving the movie Titanic. His passion for the movie parallels his passion for ONE90ONE. As head of sales Parth channels that energy into each and every sales meeting he’s involved in. He is an avid snowboarder, loves to play the guitar, and is obsessed with golf. Parth dislikes dogs and people who treat their dogs like humans. He is one of the few guys that likes to finish an entire bottle of wine during his Fantasy Football draft. Keep drinking Parth, keep drinking.